Consulting
thinky thoughts
Looking for a team-building session that’s actually fun and informative?
Struggling to tell your story and figure out your organization’s bigger purpose?
Wondering why you can’t quite seem to get the work you’re looking for from your agency partner?
After over 15 years in the marketing industry including over 12 years in the agency space, my ‘other services offered’ category is broad. Below are just a few areas of expertise.
Narrative Positioning
Narrative is the process of defining how to tell your story in a way that is clear, concise, and compelling.
A narrative is not a tagline. It is a framework to help share information, make decisions, and develop a brand. It’s not about limiting your scope, it’s about harnessing and refining your message to bring focus and direction to tell your story more clearly.
Organizations of all sizes and stages can benefit from having a clear and concise narrative positioning. Often, it exists within your existing framework, you just need some help to uncover it.
Training and Workshops
We’ve all been there—eating soggy pizza in the big boardroom while taking part in awkward ice-breakers in an attempt to do something ‘fun’ in a corporate setting. Why not give your team something that’s both fun and informative, soggy pizza optional.
I’ve delivered workshop sessions on writing for the web, brand voice, grammar basics, writing 101, how to deliver better creative feedback and work with an agency partner, and modern communication all in an engaging and entertaining way.
Don’t see quite what you’re looking for? Let’s chat about your vision.
“Mel’s workshop on modern writing and communication for a business setting was relevant and highly engaging. A survey of our team confirmed the session was the most popular in our daylong conference. Team members were pleasantly surprised to find a topic they anticipated would be dull could stimulate such rich conversation, laughter, and practical tips to apply to their work.”
Agency Relationships
Are you getting the most out of your agency partner? Does your team know how to deliver a solid brief? What about the best way to provide creative feedback? Are you happy with the work you’re receiving from your creative agency? These things all take practice and sometimes even the best teams could use a little refresher.
Good work is a two-way street—it requires both the right agency partner but also the right conditions for that partner to succeed. With experience on both the agency and client side, I offer training to build meaningful relationships between agencies and clients as well as ad hoc consulting to determine where the friction points may exist, and how to move forward.